After 12 years of running iCraftGifts.com, unCommon Thread is now moving forward with building a new platform that will power multiple niche marketplaces. In each niche marketplace, we have identified how crucial the sellers are to its overall success but this has been ignored by larger eCommerce platforms. Our goal is to bring back empowerment and rewards to those sellers as they are the true life that enables niche marketplaces to thrive.