Our mission is to build an eCommerce Platform that powers Multiple Niche Marketplaces while best positioning Sellers for Success

Why Us

12 years of Niche Marketplace Experience

We have experience running niche marketplaces and building online communities of passionate enthusiasts.

Fast Expansion into New Niches

Our platform is designed to support rapid launch of additional niche marketplaces.

Established User Base

Our existing iCraftGifts.com marketplace has over 24,000 registered members interested in selling in other niches, making scalability much easier.

Seller Incentives & Loyalty Programs

By rewarding and empowering our sellers, we will create an ideal ecosystem for long-term success.

Our Story

iCraft Marketplace was launched in 2007.

unCommon Thread was founded by Marina Korneeva in 2007 with the launch of iCraftGifts.com, which brings buyers and sellers of handmade crafts together from around the world. Read full story

We’re now set to disrupt the world of eCommerce with a unique platform of marketplaces that combines scalability, social responsibility, a level playing field for niche sellers with a rewards based ecosystem.

Our Values

Our core values are centred around those sellers and buyers who will make each individual niche marketplace successful.

They include the following:

  • To celebrate the sellers in each marketplace
  • To create marketplaces that enhance their niche community
  • To give back to each niche marketplace community as it grows

These core values and our associated solution is derived from the problem we see with large marketplaces.

The Problem

Mass market marketplaces such as eBay, Amazon and Etsy have grown by having a large number of sellers with hundreds of millions of products. Unfortunately they have grown at the expense of the very sellers that have made them successful.

This problem is highlighted by the following:

  • There is no level playing field between these platforms and niche sellers
  • Some marketplaces actually compete directly with their sellers by aggressively pushing their own private label brands
    (Amazon is currently being investigated by EU & German regulatory officials for unfair business practices toward sellers, and India just passed a regulation on Feb 1, 2019 preventing online retailers sell on their own marketplaces)
  • Some reduce their visibility via mass-produced products
  • This pushes sellers to try to sell on their own, most often unsuccessfully
  • Sellers are not empowered nor rewarded for choosing to sell in those marketplaces

The Solution

Our solution is the development of a platform that can do the following:

  • Reward and empower sellers
  • Create infinite niche marketplaces rapidly
  • Build online communities around those marketplaces
  • Extremely low setup costs and time-to-market when launching a new niche marketplace
  • Each niche marketplace can leverage a custom-tailored user experience and features that best position it for success
  • Leverage data from across niche marketplaces with test and learn to improve outcomes for both sellers and buyers

News